BRANDING
“Identity is cause;
brand is effect.”
Larry Ackerman
A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business.
By becoming a credible, authoritative resource on topics that matter to potential customers, your business is more likely to get discovered by the right audience and earn their loyalty and trust — which, in turn, enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase its profits.
Vochelli & Associates works with your team to: Identify what qualities, values and experiences customers associate with your business; define a branding statement; know your competition; create features and benefits of your product/services; and, execute sound business principals concurrent with strategy and goals.
With over 30 years of expertise in the market, our team is comprised of strategists, designers, copywriters, illustrators and leaders who strive to discover new ways to present clients as innovators in their respective industries. Our clients turn to us to blend their strategy and personality into creative solutions that drive results.
STRATEGY
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
We review, recommend and assist in the development of strategy, plan and execution. We oversee creative and copy execution of all aspects to ensure that all communications are under one banner and speak in one clear voice.
Marketing is an investment. And while a good plan will help you outline your company's product or service strategies, tactics, expenses, and expectations, a budget will ensure that your team follows through on the market roadmap and reach important goals.
Vochelli & Associates team will develop and identify strengths, internal and external opportunities, barriers to entry, set budgets and formulate a sound comprehensive strategy and execution that is measurable and realistic.